Turn Followers Into Clients

The Zac Lofeudo Social Playbook

Want to know how brokers are using social media to actually bring in clients—not just likes? Zac Lofeudo has cracked the code. In this 4-part series, he’s sharing the exact playbook he’s used to go viral online, build authority, and generate a steady pipeline of applications.

For many brokers, posting on social feels random. You’re not sure what to say, or how to say it in a way that gets people to stop scrolling. Zac will show you how to turn strategies into content people care about, create a repeatable system, and then turn that attention into real clients.

Here’s the breakdown:

Call 1: Content Basics (Sept 3)

Learn how to turn mortgage strategies into scroll-stopping posts, master the fundamentals of social media, and start creating content that actually engages your audience.

Call 2: Systems & Consistency (Sept 10)

Discover how to batch-create content, track what really matters, and build a repeatable workflow that keeps your social media working even when you’re busy.

Call 3: Lead Generation (Sept 24)

Turn followers into real leads with funnels, guides, and simple automation that get people raising their hand and booking calls with you.

Call 4: Sales Conversion (Oct 1)

Put everything together and learn how to confidently move leads offline—turning conversations into clients and applications.

About Zac

If you don’t know who Zac Lofeudo is—he’s one of the most recognized brokers in the country for his social media presence.

With 4+ years in the mortgage industry, Zac specializes in advanced strategies like Rental Cash Damming, helping families save thousands. He’s been featured on CP24, CTV, Yahoo Finance, and the Financial Post, and built one of the most recognizable broker brands online.

Check him out here: @mortgageswithzac

This 4-day workshop runs for 60 minutes on September 3rd, September 10th, September 24th, and October 1 @9am PST / 12am EST.

Sign-up closes on Tuesday, September 2nd.

Broker Feedback

Check out what past Strategy Hub workshop members have had to say…

“The high-level overview the workshop provides, laying the foundation for a basic understanding, is a great jumping off point for Elite Strategy Hub members. It's needed to get the ground work laid for being able to help clients with the strategy.”

“You will gain great insights on how to market the strategy to get more business from referral partners, along with helping your existing clients and new leads.”

“It is highly technical but awesome at the same time. I learned a lot and will be using these tools in the future for sure. Thank you Jason for taking the time to show us how to use them.”

“Really good way to apply the knowledge from the strategies with homework and actually test them out. It gives you the reps to properly iterate and sharpen your script and experience the progress in a very condensed period.”

“I love timely strategies with step by steps and what to do in technical terms. Showing us a calculator to help us crunch the numbers quickly to be able to run numbers for people who took a mortgage in 2023 because rates are lower today. I find this type of training so valuable because I don't always realize what I should be focusing on.”

“It was a great introduction to how to formulate a plan of action for reaching out to Financial Advisors and Insurance Advisors. Got lots of intel and collaboration.”